• This book will introduce you to many of the important facets involved in running a sign shop.
• Provides an overview of managing employees, pricing, design, installation, maintenance, and more.
• Types of signs introduced include vinyl, banners and vehicle graphics, digital prints and outdoor ads, electric, channel letter, and electronic display signs, even neon, painted and specialty signs.
• It will help acquaint you with the issues, terminology and primary concerns every sign shop owner confronts sooner or later.
• Included are recent Signs of the Times State of the Industry Reports for the vinyl, commercial, and electric sign markets, as well as the latest equipment survey.
• Also offers the data and the details that will familiarize anyone interested in entering the field with the basics and provide direction on where and how to find more information.
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